Movahed Nia F, Abbasi H, Tahaei M, Mahmoudi Balamirklaei SK. The Mediating Role of Perceived Enjoyment and Social Presence in Chatbot Commerce: Emphasizing the Effect of Anthropomorphism on Generation Z Consumers’ Purchase Intention. JDTAI. 2026;4(4):1-11. doi:10.61838/dtai.268