MOVAHED NIA, Fatemeh; ABBASI, Hamed; TAHAEI , Monireh; MAHMOUDI BALAMIRKLAEI, Seyedeh Kobra. The Mediating Role of Perceived Enjoyment and Social Presence in Chatbot Commerce: Emphasizing the Effect of Anthropomorphism on Generation Z Consumers’ Purchase Intention. Digital Transformation and Administration Innovation, [S. l.], v. 4, n. 4, p. 1–11, 2026. DOI: 10.61838/dtai.268. Disponível em: https://journaldtai.com/index.php/jdtai/article/view/268.. Acesso em: 27 aug. 2026.