MARZBAN, Jamshid. Examining the Impact of Artificial Intelligence on Optimizing Customer Experience in Online Retail Stores. Digital Transformation and Administration Innovation, [S. l.], v. 2, n. 1, p. 30–37, 2024. Disponível em: https://journaldtai.com/index.php/jdtai/article/view/112.. Acesso em: 19 may. 2025.