NAHIRAT TORFI, Alireza. Investigating the Impact of Digital Marketing on the Performance of Chain Stores with Emphasis on the Mediating Role of Marketing Capabilities. Digital Transformation and Administration Innovation, [S. l.], v. 2, n. 1, p. 66–75, 2024. Disponível em: https://journaldtai.com/index.php/jdtai/article/view/152.. Acesso em: 6 jul. 2025.