S. . Soltanizadeh, M. Ahmadisharif, and A. . Rousta, “A Qualitative Model of Customer Purchase Decision-Making Based on Neuromarketing (FMCG Industry)”, JDTAI, pp. 1–11, Jan. 2026, Accessed: Sep. 27, 2025. [Online]. Available: https://journaldtai.com/index.php/jdtai/article/view/199