Khanali, Alireza, and Sina Moeini. “Examining the Impact of Social Media Influencer Marketing on Generation Z Purchase Intention With the Moderating Role of Brand Authenticity”. Digital Transformation and Administration Innovation (July 1, 2026): 1–10. Accessed February 26, 2026. https://journaldtai.com/index.php/jdtai/article/view/247.