Digital Transformation and Administration Innovation 2 Serial Number 3 2024 03 20 A Postmodernist-Based Model of Social Responsibility Factors Affecting the Success of Insurance Companies A Postmodernist-Based Model of Social Responsibility Factors Affecting the Success of Insurance Companies 57 65 10.61838/dtai.1.1.7 EN Journal Article 2024 01 21 <p>The present study was conducted with the aim of proposing a model of social responsibility factors influencing the success of insurance companies, based on the postmodernist perspective. The research method was qualitative and grounded in grounded theory. Data were collected through semi-structured interviews, and the analysis was carried out using the Strauss and Corbin method and the paradigmatic model. The sampling method was theoretical sampling, implemented through purposive (judgmental) techniques. In accordance with the systematic grounded theory framework, experts and experienced managers in insurance companies were selected as the statistical population. The results obtained from the interview data, through open, axial, and selective coding processes, led to the development of a model for the social responsibility factors influencing the success of insurance companies based on the postmodernist view, grounded in theory construction. Ultimately, the model of social responsibility factors grounded in the postmodernist perspective was identified. The findings of this study indicate that, in order to develop education-based social responsibility, managers must pay close attention to all the categories and subcategories identified in this research and possess sufficient and accurate knowledge about each. Moreover, the study highlights the necessity of considering the postmodernist perspective in developing educational strategies to ensure the success of insurance companies.</p> https://journaldtai.com/index.php/jdtai/article/download/147/128