Digital Transformation and Administration Innovation 1 Serial Number 2 2024 10 01 AI in Strategic Planning: Redefining Long-Term Business Goals AI in Strategic Planning: Redefining Long-Term Business Goals 8 16 EN Journal Article 2024 07 26 <p class="Abstract">This study aims to explore the role of Artificial Intelligence (AI) in reshaping strategic planning and long-term business goal setting, focusing on its impact on decision-making processes, business model innovation, and organizational adaptation. This qualitative research was conducted using semi-structured interviews with 23 participants from various industries, primarily sourced through online platforms. The data was analyzed using NVivo software to identify key themes and patterns related to AI integration in strategic planning. The study employed theoretical saturation to ensure comprehensive insights into the subject matter. The results reveal that AI plays a critical role in enhancing data-driven decision-making, allowing organizations to leverage predictive analytics and machine learning for more accurate and timely decisions. Participants highlighted AI's contribution to business model transformation, helping companies innovate their products, services, and operations to meet evolving market demands. Moreover, AI's integration into business strategies was found to improve organizational agility, enabling companies to adapt to dynamic business environments. However, challenges such as data quality issues and resistance to AI adoption were also noted, limiting the full potential of AI in strategic planning. AI significantly influences strategic planning by providing tools that enhance decision-making accuracy, drive innovation, and support business model transformation. Despite its potential, businesses must address challenges related to data quality and organizational resistance to fully capitalize on AI’s capabilities. The study suggests that organizations should invest in data infrastructure and foster a culture of innovation to facilitate AI adoption in strategic planning processes.</p> https://journaldtai.com/index.php/jdtai/article/download/49/48