Application of Artificial Intelligence in the Insurance Industry: A Case Study of Iran's Basic Health Insurers

Authors

    Homa Doroudi * Associate Professor, Department of Management, Za.C., Islamic Azad University, Zanjan, Iran Homa.Doroudi@iau.ac.ir
    Mohammad Ali Sami Ph.D. student, Department of Management, Za.C., Islamic Azad University, Zanjan, Iran
    Yasser Heidari Ph.D. student, Department of Management, Za.C., Islamic Azad University, Zanjan, Iran

Keywords:

Artificial Intelligence, Basic Insurers, Insurance Fraud, Electronic Prescription

Abstract

The insurance industry is one of the oldest global industries, fundamentally concerned with risk management. With the initiation of the electronic prescription and dispensing plan in Iran, basic health insurers are facing a vast amount of online data, which can increase the risk level in this sector. Analyzing this data requires specialists, selecting the best methods for processing prescriptions, and identifying and preventing novel insurance frauds to meet the needs of insurers in preserving resources and providing quality services to the insured and medical centers. Therefore, this study aims to identify the most significant methods through which Artificial Intelligence (AI) can assist basic health insurers. Through library studies and utilizing a qualitative method with the Delphi technique, 28 effective methods were identified based on the input of 14 selected experts via purposive sampling. Subsequently, the research model and a diagram illustrating the position of AI in the insurance industry for Iran's basic health insurers were developed.

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Published

2026-02-12

Submitted

2025-09-13

Revised

2025-12-15

Accepted

2025-12-28

How to Cite

Doroudi, H., Sami, M. A., & Heidari, Y. . (2026). Application of Artificial Intelligence in the Insurance Industry: A Case Study of Iran’s Basic Health Insurers. Digital Transformation and Administration Innovation, 4(2), 1-12. https://journaldtai.com/index.php/jdtai/article/view/235

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