Vol. 4 No. 4 (2026): Serial Number 14

Articles

• Behavioral Pattern Analysis of Customers in Value Co-Creation Processes in the Omnichannel Retail Industry

  Abbas Baseri (Corresponding author)

  1-16

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• Design and Testing of a Culturally-Excellence-Based Ethical Leadership Model in the Petrochemical Industry Using Structural Equation Modeling

  Hedayat Allah Derakhshandeh, Mohammad Reza Karimi, Abdolrahim Rahimi (Author)

  1-12

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• The Mediating Role of Perceived Enjoyment and Social Presence in Chatbot Commerce: Emphasizing the Effect of Anthropomorphism on Generation Z Consumers’ Purchase Intention

  Fatemeh Movahed Nia (Corresponding author); Hamed Abbasi, Monireh Tahaei , Seyedeh Kobra Mahmoudi Balamirklaei (Author)

  1-11

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• The Impact of Fear of Failure, Entrepreneurial Resilience, and Ambiguity Tolerance on Entrepreneurial Intention among Generation Z

  Alireza Yazdi (Corresponding author); Maral Fallai , Sama Oudbashi (Author)

  1-10

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• Predicting Digital Marketing Performance Based on Content Quality, Engagement Rate, and Targeting Precision Using Artificial Intelligence

  Leila Mosafer (Corresponding author); Saba Bakhshayesh Ardestani, Mohammad Saeidi, Mahdi Khanjani, Seyed Ashkan Kazemeini (Author)

  1-10

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• Design and Explanation of a Human Capital Management Model in the Department of Education of Khuzestan Province Based on the Seventh Development Plan Approach

  Hossein Makipour (Author); Hassan Darvish (Corresponding author); Reza Najjari (Author)

  1-13

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• Model for Reducing High-Risk Behaviors Among Accountants: A Study Using Multiple Grounded Theory

  Mohammad Hosein Keshavarzi (Author); Alireza Matoufi (Corresponding author); Hossein Aryaeinejad, Ali Khozein (Author)

  1-11

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• Agile Risk Management Model Based on the Internet of Things Using a System Dynamics Approach

  Jaber Bahrami Far (Author); Hasan Dehghan Dehnavi (Corresponding author); Abolfazl Sadeghian , Mojde Rabbani (Author)

  1-20

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• Identifying the Factors Affecting Virtual Media Literacy Education and Presenting a Qualitative Framework

  Leila Abedinipour (Author); Fereshteh Kordestani (Corresponding author); Yalda Delgoshaei, Abbas Khorshdi (Author)

  1-15

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• Applications of Augmented/Virtual Reality (AR/VR), Digital Twin, and Edge Computing in Smart Urban Resource Management, Waste Management, and Transportation

  Mahsa Nazari (Author); Mohammad Faraji-Mehmandar (Corresponding author); Mehdi Aminian (Author)

  1-14

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• A Systemic Analysis of the Health Entrepreneurial Ecosystem for Improving the Performance of Knowledge-Based Startups: Applying Soft Systems Methodology

  Atousa Fotovat Eskandari (Author); Reza Mohammadkazemi (Corresponding author); SeyedMostafa Razavi , Mohammadreza Tayebnia (Author)

  1-19

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• Predicting E-Leadership Effectiveness Through Emotional Intelligence, Virtual Communication Quality, and Innovation Capability Using Artificial Intelligence

  Amin Nazari, Mehrdad Tahmasebi Borjoui, Mohammad Keshtkar (Author); Majid Esfandiar (Corresponding author); Mohsen Najafi (Author)

  1-13

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