Vol. 4 No. 4 (2026): Serial Number 14

Published: 2026-07-30

Articles

  • Behavioral Pattern Analysis of Customers in Value Co-Creation Processes in the Omnichannel Retail Industry

    Abbas Baseri (Corresponding author)
    1-16
    https://doi.org/10.61838/dtai.265

  • Design and Testing of a Culturally-Excellence-Based Ethical Leadership Model in the Petrochemical Industry Using Structural Equation Modeling

    Hedayat Allah Derakhshandeh, Mohammad Reza Karimi, Abdolrahim Rahimi (Author)
    1-12
    https://doi.org/10.61838/dtai.172

  • The Mediating Role of Perceived Enjoyment and Social Presence in Chatbot Commerce: Emphasizing the Effect of Anthropomorphism on Generation Z Consumers’ Purchase Intention

    Fatemeh Movahed Nia (Corresponding author); Hamed Abbasi, Monireh Tahaei , Seyedeh Kobra Mahmoudi Balamirklaei (Author)
    1-11
    https://doi.org/10.61838/dtai.268

  • The Impact of Fear of Failure, Entrepreneurial Resilience, and Ambiguity Tolerance on Entrepreneurial Intention among Generation Z

    Alireza Yazdi (Corresponding author); Maral Fallai , Sama Oudbashi (Author)
    1-10
    https://doi.org/10.61838/dtai.271

  • Predicting Digital Marketing Performance Based on Content Quality, Engagement Rate, and Targeting Precision Using Artificial Intelligence

    Leila Mosafer (Corresponding author); Saba Bakhshayesh Ardestani, Mohammad Saeidi, Mahdi Khanjani, Seyed Ashkan Kazemeini (Author)
    1-10
    https://doi.org/10.61838/dtai.258

  • Design and Explanation of a Human Capital Management Model in the Department of Education of Khuzestan Province Based on the Seventh Development Plan Approach

    Hossein Makipour (Author); Hassan Darvish (Corresponding author); Reza Najjari (Author)
    1-13
    https://doi.org/10.61838/dtai.259

  • Model for Reducing High-Risk Behaviors Among Accountants: A Study Using Multiple Grounded Theory

    Mohammad Hosein Keshavarzi (Author); Alireza Matoufi (Corresponding author); Hossein Aryaeinejad, Ali Khozein (Author)
    1-11
    https://doi.org/10.61838/dtai.260

  • Agile Risk Management Model Based on the Internet of Things Using a System Dynamics Approach

    Jaber Bahrami Far (Author); Hasan Dehghan Dehnavi (Corresponding author); Abolfazl Sadeghian , Mojde Rabbani (Author)
    1-20
    https://doi.org/10.61838/dtai.261

  • Identifying the Factors Affecting Virtual Media Literacy Education and Presenting a Qualitative Framework

    Leila Abedinipour (Author); Fereshteh Kordestani (Corresponding author); Yalda Delgoshaei, Abbas Khorshdi (Author)
    1-15
    https://doi.org/10.61838/dtai.262

  • Applications of Augmented/Virtual Reality (AR/VR), Digital Twin, and Edge Computing in Smart Urban Resource Management, Waste Management, and Transportation

    Mahsa Nazari (Author); Mohammad Faraji-Mehmandar (Corresponding author); Mehdi Aminian (Author)
    1-14
    https://doi.org/10.61838/dtai.266

  • A Systemic Analysis of the Health Entrepreneurial Ecosystem for Improving the Performance of Knowledge-Based Startups: Applying Soft Systems Methodology

    Atousa Fotovat Eskandari (Author); Reza Mohammadkazemi (Corresponding author); SeyedMostafa Razavi , Mohammadreza Tayebnia (Author)
    1-19
    https://doi.org/10.61838/dtai.264

  • Predicting E-Leadership Effectiveness Through Emotional Intelligence, Virtual Communication Quality, and Innovation Capability Using Artificial Intelligence

    Amin Nazari, Mehrdad Tahmasebi Borjoui, Mohammad Keshtkar (Author); Majid Esfandiar (Corresponding author); Mohsen Najafi (Author)
    1-13
    https://doi.org/10.61838/dtai.270