Vol. 4 No. 2 (2026): Serial Number 12

Articles

• Designing an Electronic Citizen Relationship Management Model in the Social Security Organization Based on the S-O-R Approach

  Sara Javan Javidan (Author); Amirbabak Marjani (Corresponding author); Farshad Hajalian, Mansoureh Moradi haghighi (Author)

  1-11

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  https://doi.org/10.61838/dtai.210

• Employees’ Lived Experience in Multicultural Work Environments in Governmental Organizations: A Phenomenological Study in Kermanshah Province

  Javad Hooshmand (Author); Kamran Nazari (Corresponding author); Naser Feghhi Farahmand (Author)

  1-12

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  https://doi.org/10.61838/dtai.216

• Structural–Interpretive Model of Customer Confusion Management Based on the Internet of Things in the Banking Industry

  Vajihe Balipour Babadi, Asghar Rashnoudi, Fereydoun Omidi (Author)

  1-13

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  https://doi.org/10.61838/dtai.217

• Proposing a Digital Content Marketing Model for Customer Relationship Management in Beauty Clinics

  Somayeh Devisti (Author); Saeed Landaran Esfahani (Corresponding author); Hassan Ghorbani (Author)

  1-12

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  https://doi.org/10.61838/dtai.221

• The Role of Causal and Contextual Conditions in Identifying Entrepreneurial Opportunities in Network Marketing: An Analytical Perspective from Experts

  Hamzeh Alizadeh Seyghalan (Author); Maryam Taghvaee Yazdi (Corresponding author); Mohammad Ali Nasimi (Author)

  1-10

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  https://doi.org/10.61838/dtai.220

• Designing an Online Marketing Model for International Maritime Logistics Services with a Focus on the B2B (Business-to-Business) Approach: Identifying Barriers to Digital Adoption and Developing Strategies to Overcome Challenges in the Maritime Transport Industry

  Kamran Hosseinzadeh Bakhtouri (Author); Mehdi Bagheri (Corresponding author); Soheila Jokar (Author)

  1-11

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