Presenting a Model for Overcoming Production Barriers Based on Digital Transformations
Keywords:
thematic analysis., digital transformation, , transformation, Production barriersAbstract
Given the rapid advancements in the digital world, information and communication technology (ICT) transformations have become a key factor in the structural changes across various industries. In this context, the utilization of modern technologies and digital transformation management has emerged as a strategic approach to addressing challenges and barriers to production. The present study aimed to propose a model for overcoming production barriers based on digital transformations. This research is applied in its objective and qualitative in its methodology. The statistical population consisted of documents related to overcoming production barriers through digital transformations over the past 15 years, from which 35 documents were selected using purposive sampling. Data collection was conducted through note-taking from documents, with validity confirmed via triangulation and reliability assessed using Cohen’s kappa coefficient, yielding a reliability score of 86.9%. Data analysis was performed using thematic analysis through three types of coding: open, axial, and selective. The findings identified 116 basic themes, 24 organizing themes, and 9 overarching themes for the model of overcoming production barriers based on digital transformations. These overarching themes included educational leadership based on perception and cognition, planning and goal setting, optimization of digital processes, interactions based on digital transformation, dynamic transformation indicators, characteristics of a digital organization, goal articulation, organizational agility, and the development of digital transformation models. Ultimately, the model for overcoming production barriers based on digital transformations was formulated. The results of this study indicate that digital transformations can serve as a powerful tool for overcoming production barriers. The nine overarching themes identified in this research clearly demonstrate that digital transformations can reduce production barriers and existing challenges in the state banking system by enhancing efficiency, improving services, and optimizing processes.