Strategic Management Process: The Role of Emerging Technologies and Decision-Making Performance

Abstract

The present study aims to examine the impact of the strategic management process on decision-making performance, considering the role of emerging technologies. This research is applied in terms of purpose and descriptive-correlational in terms of method. The statistical population of the study consists of 145 managers and technology experts in knowledge-based companies in Isfahan, from whom 105 individuals were randomly selected as the sample using Cochran’s formula. To collect the required data, a researcher-developed questionnaire based on a five-point Likert scale was used. The content validity of the instrument was confirmed by specialists and experts, while its reliability was assessed using Cronbach’s alpha and composite reliability. The validity of the instrument was evaluated through three methods: construct validity (outer model), convergent validity (AVE), and discriminant validity. The AVE value for all variables must be greater than 0.5. To test the research hypotheses, structural equation modeling was conducted using Smart PLS 2 statistical software. The findings indicate that all research hypotheses were confirmed. Accordingly, strategic thinking, strategic planning, and emerging technologies have a significant impact on decision-making performance and can effectively contribute to improving strategic management processes and making strategic decisions.