Designing a Content Strategy Model for Sustainable Tourism Development in Yazd Province
Keywords:
Content strategy, sustainable development, tourism, YazdAbstract
Thanks to the expansion of internet communications worldwide, significant awareness of tourism has emerged among diverse societies, contributing to the rapid growth of the tourism industry. Given the conditions of the country and Yazd Province, the tourism industry holds a potential that can accelerate national development. Online content plays a crucial role in attracting audiences and facilitates greater awareness and understanding of the destination, its conditions, and various strategies for visiting. Content strategy is one of the solutions that can support the tourism industry in increasing the pace of sustainable development and significantly transforming tourism destinations. Yazd Province, due to its high potential in terms of the diversity of tourist attractions, can play a significant role in its future by showcasing this potential through content aligned with sustainable development goals. In this article, the researcher attempts to describe the role of content strategy in the sustainable tourism development of Yazd Province and, while providing an explanation, offers localized solutions with a global perspective. Through library research, grounded theory methodology, and interviews with experts and professionals in the tourism and media industries, the conceptual model of a content strategy for sustainable tourism development in Yazd Province has been outlined. Success in employing an effective and efficient content strategy and managing content in line with sustainable development goals will guarantee success in the sustainable tourism development of Yazd Province.
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