Vol. 4 No. 4 (2026): Serial Number 14

Published: 2026-07-30

Articles

Behavioral Pattern Analysis of Customers in Value Co-Creation Processes in the Omnichannel Retail Industry

Abbas Baseri *

1-16
- PDF
Design and Testing of a Culturally-Excellence-Based Ethical Leadership Model in the Petrochemical Industry Using Structural Equation Modeling

Hedayatollah Derakhshandeh

, Mohammad Reza Karimi Kundazi *

, Abdolrahim Rahimi

1-12
- PDF
The Mediating Role of Perceived Enjoyment and Social Presence in Chatbot Commerce: Emphasizing the Effect of Anthropomorphism on Generation Z Consumers’ Purchase Intention

Fatemeh Movahed Nia *

; Hamed Abbasi

, Monireh Tahaei

, Seyedeh Kobra Mahmoudi Balamirklaei

1-11
- PDF
The Impact of Fear of Failure, Entrepreneurial Resilience, and Ambiguity Tolerance on Entrepreneurial Intention among Generation Z

Alireza Yazdi *

; Maral Fallai

, Sama Oudbashi

1-10
- PDF
Predicting Digital Marketing Performance Based on Content Quality, Engagement Rate, and Targeting Precision Using Artificial Intelligence

Leila Mosafer *

; Saba Bakhshayesh Ardestani

, Mohammad Saeidi

, Mahdi Khanjani

, Seyed Ashkan Kazemeini

1-10
- PDF
Design and Explanation of a Human Capital Management Model in the Department of Education of Khuzestan Province Based on the Seventh Development Plan Approach

Hossein Makipour

; Hassan Darvish *

; Reza Najjari

1-13
- PDF
Model for Reducing High-Risk Behaviors Among Accountants: A Study Using Multiple Grounded Theory

Mohammad Hosein Keshavarzi

; Alireza Matoufi *

; Hossein Aryaeinejad

, Ali Khozein

1-11
- PDF
Agile Risk Management Model Based on the Internet of Things Using a System Dynamics Approach

Jaber Bahrami Far

; Hasan Dehghan Dehnavi *

; Abolfazl Sadeghian

, Mojde Rabbani

1-20
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Identifying the Factors Affecting Virtual Media Literacy Education and Presenting a Qualitative Framework

Leila Abedinipour ; Fereshteh Kordestani * ; Yalda Delgoshaei , Abbas Khorshdi

1-15
- PDF